Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
Type "McDonald's" into Google images and you'll see dozens of pictures of the fast food chain's mascot, the grinning clown Ronald McDonald, and dozens of pictures of obese men, women and children eating hamburgers.At Artlab in Gemmayzeh this month, McDonald's is encapsulated in an image that encourages people to think not what the company does for us, but what we do for the company. The grotesque drawing, created using black and red ballpoint pens, is one of a series of 20 on show at the gallery as part of a solo exhibition by Lebanese artist Bernard Hage, who goes by the name Boo. Entitled "UNDRESSED – Society's Reflection in its Brands," the exhibition is a form of anti-advertising that takes globally recognized brands and inverts their carefully cultivated public image.Hage began working on the series after quitting his job in advertising two years ago. The intention, he says, is to show what happens when brand logos are incorporated into a reflection of the darker aspects of daily life, rather than promoted as part of a mythical incarnation of a non-existent perfect society. Hage spent a year working on the drawings, each of which took between two and four weeks to complete.
Visions of a public Dalieh
Sidon archaeological site alters global views
Capturing consumption on camera
FOLLOW THIS ARTICLE