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Apple is making its play to shake up online music with a subscription service combining on-demand songs, streamed playlists and a social stage for musicians.The new Apple Music – which could be a powerful rival to online services such as Spotify, Pandora and Jay Z's fledgling Tidal – will launch on June 30 in 100 countries.Opening Apple Music to rival mobile phones or tablets could signal that the iconic company is out to create a stand-alone platform to dominate the way music is listened to in the age of streaming digital content, according to analysts.The new service, news of which was leaked over the weekend by a top Sony executive, could become a major force in the music industry and was touted as a "revolutionary" step by Apple, which shook up the sector more than a decade ago with its first iTunes digital music store."But the writing is on the wall: Digital downloads don't make sense for consumers that are connected wherever they go".He said Apple Music may succeed because it can build its new music service into the hundreds of millions of devices already in people's hands.
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