Michael Keaton, center, in a scene from "The Founder."
Daniel McFadden/The Weinstein Company via AP
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In John Lee Hancock's "The Founder," about Ray Kroc and the making of McDonald's, the ingredients for success are ruthlessly simple.Kroc quickly recognizes the revolutionary power of the McDonalds' restaurant and becomes its franchise-driver and the pre-eminent proselytizer of an empire built on burgers.In the opening scenes, Kroc, struggling to eke out a living on the road, faithfully listens to Norman Vincent Peale's "The Power of Positive Thinking".Kroc, who died in 1984, fashioned himself as the "big picture" visionary to the McDonald brothers' enterprise.Kroc outmaneuvers them and eventually takes control of the company, leaving the run-over McDonalds to stare blankly at the yellow-and-red Frankenstein they've created.Unease steadily creeps in, though, especially as Kroc – while espousing the virtues of family – callously jettisons his quietly steadfast wife (Laura Dern) for another man's mate (Linda Cardellini).
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