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With its airborne sharks, over-the-top gore and endless cheesy cameos from fading stars, it ought to have flopped from the start but, fed by social media, the "Sharknado" franchise has proven itself insatiable. A fifth film in five years, "Sharknado 5: Global Swarming," is due for summer release, building on social media buzz that has turned the series into one of the most popular ever made for television."Sharknado" drew a mere 1.4 million viewers in its first run, but repeats and social media buzz made it into a cult classic, spawning a franchise. Its third airing pulled in 2.1 million viewers – making it the most-watched repeat of an original movie in the SyFy channel's history.A prize asset for the franchise, Reid can boast 380,000 Twitter followers and another 192,000 on Instagram.
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