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A comic-biz lifer named Stan Lee took a different approach when coming up with an answer to DC's popular Justice League superhero team.Marvel's ascendency started a decadeslong battle with DC.Marvel staffers would joke that DC heroes were so blandly similar that you could swap the word balloons among them and no one would notice.When DC revived an old character named Captain Marvel in 1972, Marvel asserted its legal rights to that name based on its own character.With money from a global market at stake, movies with both DC and Marvel characters tend to be based on the hero archetypes perfected decades ago: the solemn one, the cheeky one, the internally tortured one.
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