People mingle at the MIPCOM (International Market of Communications Programmes) trade show in Cannes, October 17, 2017.
AFP / YANN COATSALIOU
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How social media shows are shaking up TV dramaCliff-hanger endings where television audiences are left holding their breath for the next episode may never be the same again. The Norwegian TV show "Where is Thea?" has become a smash in Scandinavia by crossing dramas' usual boundaries. The story follows a young woman desperately searching for her missing friend, while the show teases episodes online with five-minute videos of Thea's friend directly appealing for help to find her, and in-character posts updating fans on her search.The series has already become a social media phenomenon, blurring the lines between fiction and reality, with fans far beyond Norway interacting with the stars online.
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