A trailer shows a car speeding through traffic as part of a demonstration for ScreenX at Cineworld in London, Aug. 9, 2018.
AP Photo/Robert Stevens
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Sit at the back of the movie theater and it's possible to see the appeal of ScreenX, the latest attempt to drag film lovers off the sofa and away from Netflix. Instead of one screen, there are three – one at the front, and two on the sides – to add to the immersive experience you can't get from the home television.First adopted in South Korea in 2012, the system is being launched in the U.K. and theater chain Cineworld plans to add over 100 new screens to the worldwide count of 151 . Since 3D was popularized at big cinema theaters in 2009 with the release of films like James Cameron's "Avatar," revenue has grown.Its estimated annual growth of 6 percent compares with a projected annual drop in cinema of 1.2 percent.
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