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Downtown's Slowear Store hosted the debut of "Reality Expanded," Tuesday evening, a one-day-only augmented reality exhibition staged in Slowear franchises across the globe. The Italian menswear store hosted the pop-up exhibition in collaboration with Alchemica (Milano), with the ambitious aim of fusing the worlds of fashion and technology (and presumably art, based on the promotional material) in one shared space.Whilst it seems likely that the future of art and marketing, as well as lifestyle, lies in augmented reality technology, the necessary use of mobile phones hindered the experience of "Reality Expanded".Rather than living up to its promise to take art lovers on an adventurous "journey to another reality," however, "Reality Expanded" left a strong taste of an impending future whose daily life is inescapably monopolized by technological mediation.
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