Models present creations by Christian Dior at the end of the 2018-2019 Fall/Winter Haute Couture collection fashion show in Paris, on July 2, 2018. / AFP / FRANCOIS GUILLOT
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Fashion powerhouse Dior brushed aside the whims of the Instagram generation with its deliberately low-key new haute couture collection Monday, arguing that the world's most expensive clothes don't need to shout about it.Some of the gowns required 800 hours of work, a hallmark of haute couture, reflected in price tags that can soar into the tens of thousands, and Chiuri said her discerning customers didn't need to be ostentatious.Only 14 fashion houses boast the "haute couture" label, which is accorded under strict criteria by the French government to reflect the craft that goes into these hand-sewn, custom-made garments.Chiuri said she wanted her new range for the 0.0001 percent to pay tribute to the "atelier", the designer's workshop where the magic happens.
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