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Along with puppies and babies, celebrities are a Super Bowl advertising staple.Using stars is a surefire way to grab attention during advertising's most competitive night, when a crowded field of 40-plus marketers vie for the attention of the more than 110 million viewers expected to tune in to the Super Bowl Sunday.This year, advertisers are choosing quirkier celebrities and poking fun at bigger names.The ad flashes forward to today, when the duo are in a BMW's i3 similarly confused.In the ad, an agent describes a perfect part for Brosnan, who once played James Bond. Brosnan keeps expecting evil villains or explosions, but instead the agent describes a Kia ad in which Brosnan drives to a snowy cabin in a 2016 Sorento.
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