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AUSTIN, Texas: In the early days, filmmakers in Austin took an artisanal approach to promoting their movies: staple-gunning their own flyers on lamp posts to announce screenings.After moving to Austin, Linklater brought together a group of movie lovers to host screenings of films that would not be shown in Texas theaters, accumulating friends such as filmmakers Robert Rodriguez and Mike Judge.Unlike Robert Redford's annual Utah-based Sundance Film Festival, which is the top U.S. independent film festival and often serves up critically acclaimed movies, SXSW's film slate reflects Austin's laid-back vibe.The premiere of Universal Pictures' comedy, "Knocked Up," at SXSW in 2007 was a game-changer, said the festival's film head Janet Pierson, in showing what films resonated with the Austin crowd.
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