Parker is the co-founder of the startup “The Screening Room.”
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NEW YORK: Now playing in Hollywood: a battle over the future of the movie business, starring some of its most famous filmmakers.Whether the Screening Room succeeds or not, it has added to a growing sense that the traditional theatrical model will one day fall.The Screening Room is aimed at the couches of the other 89 percent.Major theater chains, which split box-office revenue with distributors, were also courted by the Screening Room, which proposes to give them a hefty cut of each $50 rental.Paramount Pictures has recently experimented with a shorter theatrical window (usually 90 days) for a pair of low-budget horror films.It has embraced theatrical releases for its films, happy to simply add the movies to its streaming offerings after a run in cinemas.
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