Lady Gaga sings the national anthem before the NFL Super Bowl 50 football game in Santa Clara, Calif, Feb. 7, 2016.
AP Photo/Jae C. Hong
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Ad shills from first-timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the big game. Some will air live ads, or at least teasers for their campaigns. Every year, more than 30 corporate touts vie to create the most-remembered 30 to 90 seconds of the Super Bowl by stuffing commercials with celebrities, slapstick humor and cute animals.First-time Super Bowl shill 84 Lumber pulled a vintage stunt when the company went public with claims that Fox rejected its original ad because it was too "controversial".Traditionally, ads that air before or after the Super Bowl itself aren't very successful at drawing eyeballs but the on-the-fly aspect of this ad could make it hard to ignore.
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