Bono: "You want to be part of the zeitgeist, sometimes you have to smash and grab." (AFP Photo/Andreas Solaro)
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U2 and Apple planned the gesture for maximum publicity – a concert by the Irish megastars at the tech giant's latest product launch, with the surprise that their new album had just been released for free to the world's half-billion iTunes customers.Few predict that U2 has created a new model, with lesser-known bands unlikely to survive by giving away their music.U2's frontman Bono described the release as an innovative way to bring a mass audience to his album, which he described as his most personal to date with songs about his late mother and boyhood home.Bono, known in recent years for his campaign against global poverty, said that U2 started with an in-your-face punk spirit and that the album release was part of that.
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