Zaven Kouyoumdjian, a prominent Lebanese talk show host, douses himself in a bucket of ice water after being dared to participate in the ALS Ice Bucket Challenge. (The Daily Star/YouTube grab)
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Despite the ongoing water crisis in Lebanon, the growing phenomenon that is the ice bucket challenge has been readily adopted, with many dousing themselves in buckets of ice water while seemingly missing the philanthropic point.The ALS ice bucket challenge is the latest social media frenzy in the name of charity that gives those nominated 24 hours to respond -- either by filming themselves dumping a bucket of ice water over their heads and passing on their nomination or instead donating to the ALS Association in the United States.The challenge began as a viral fundraising campaign by the ALS Association, with those refusing the challenge being told to donate to the charity instead.
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