Brandon Delaney, general manager of the Plaza Theatre, in Atlanta, Ga., finishes hanging the marquis Tuesday, Dec. 23, 2014 to announce that the theatre will be showing "The Interview." (AP Photo/Atlanta Journal-Constitution, Ben Gray)
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Sony's flip-flop on releasing "The Interview" shows the studio is working furiously to try to chart the right course through political and public-opinion minefields.The hackers threatened violence if Sony didn't pull the movie. Sony did so after major theater chains decided not to screen it.The film is set to open in over 200 theaters, down from an original release planned in 3,000 .Lynton said Sony also is continuing its efforts to release the movie in more theaters and through more platforms -- namely digital channels, such as Internet streaming or video on demand on cable systems. But Sony isn't offering specifics. Plaza Theater owner Michael Furlinger said he was thrilled to be showing the movie. Because Sony has been wavering on its release of "The Interview" since last week, deciding to release it after all should not have a major effect on its image.If Sony ends up expanding the theatrical release and sells the movie through digital channels, it could end up recouping some of its box offices losses. Doug Stone, president of film industry newsletter Box Office Analyst, had estimated domestic box office for the movie would be $75 million to $100 million, of which Sony keeps about 55 percent.
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