Conference attendees take photographs of the Audi Sport Quattro laserlight concept car, featuring laser headlights, at the annual Consumer Electronics Show (CES) in Las Vegas, Nevada January 9, 2014. (REUTERS/Robert Galbraith)
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As the car becomes a connected Internet device, the titans of the tech sector are battling for control of the wheel.The moves come with Microsoft in a long-standing partnership with Ford, and Apple is widely expected to expand its system for connecting the iPhone with automotive electronics systems.Compatibility issues in the nascent "infotainment" technology can mean some systems deliver apps from Apple or Android but not both.Paul Boyes, head of telematics and standards for Seattle-based OpenCar, said carmakers using the system would have more control of the apps, being able to choose those deemed safe for the road, and be able to draw from the full Internet, not just Android or Apple.Mazda staff manager Hideki Okano told AFP automakers are being forced to consider these new systems when designing their vehicles, to keep up with what consumers are demanding.Even if carmakers want to use a system like Android, they still need to integrate into the car a system designed for smartphones and tablets.
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