Brokers are seen at work while watching a replay of the FIFA 2014 World Cup football match Germany vs Argentina at the stock exchange in Frankfurt, Germany, on July 14, 2014. AFP PHOTO / DANIEL ROLAND
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Germany's romp to World Cup victory captivated the nation and fueled sales of football merchandise, beer and sausages, but it had little impact on financial markets Monday.With Europe's biggest economy already in good shape owing to buoyant domestic demand, the long-term economic impact of the 2014 tournament may actually prove rather limited, analysts said.On the floor of the Frankfurt stock exchange, adorned with the national flag, many traders had swapped suits for national football shirts and watched replays of the match highlights between trades.In 2006, when Germany hosted the World Cup and the national team reached the semifinals, the economy was in very different shape and had more to gain from the feel-good effect.One iconic company was riding the World Cup wave however.
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