Alibaba spends over 100 million yuan a year fighting counterfeit goods.
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Alibaba is taking a tougher line against counterfeit items sold on its online marketplaces as the Chinese e-commerce giant heads toward a U.S. stock listing that could be the world's biggest technology company IPO.To go around that problem, Alibaba will launch a separate service with Amazon rival ShopRunner to sell items from more than 100 U.S. retailers to Chinese consumers.Listing in the United States may expose Alibaba to the kind of lawsuits over selling counterfeit goods that eBay and Amazon have fought for years – a magnet for litigious companies that don't now have to fight Alibaba on Chinese turf.Making things tougher for Alibaba, whose websites shift more goods than eBay and Amazon combined, merchants touting their fake goods are both savvy and persistent.In the past year, it removed more than 100 million hyperlinks to products suspected of IP infringement, the company said in a February filing to the World Intellectual Property Organization.EBay spends as much as $20 million each year on "buyer protection programs," such as reimbursing buyers for fake goods they bought on eBay's market, according to a 2010 U.S. federal court filing after Tiffany & Co. alleged that eBay did little to clear up counterfeit goods sold on its site.
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