Apple hopes to offset slowing growth by expanding its footprint in the workplace
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Apple Inc is embarking on its most aggressive expansion yet onto corporate turf, hiring a dedicated sales force to talk with potential clients like Citigroup Inc and working in concert with a dozen or so developers, two sources familiar with its plans say.Three months after unveiling a partnership with IBM to develop apps for corporate clients and sell them on devices, the iPhone maker's plans to challenge sector leaders Hewlett-Packard, Dell Inc, Oracle and SAP are starting to take shape.Details remain scant, but some industry experts say that the tie-up with Big Blue gives Apple an opportunity to begin to challenge Hewlett Packard's and Dell's dominance of office IT, and Oracle and SAP's command of work applications. The two people familiar with the plans, but who could not speak publicly about them, say Apple is already in talks with other mobile enterprise developers to bring them into a more formal partnership.Apple has been sending dedicated sales teams to talk to chief information officers.Apple declined to comment for this story.Apple has mostly kept its plans under wraps since July, when it announced the deal with IBM.
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