File - Wednesday, Oct. 17, 2012 photo shows a sign in front of Yahoo headquarters in Sunnyvale, Calif. (AP Photo/Marcio Jose Sanchez)
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A proposed merger of Internet pioneers AOL Inc and Yahoo Inc could create a nimbler player in Web video, but strong growth, the measure of success in Silicon Valley, would remain elusive.Investors are revisiting one of the most speculated Internet combinations, after activist investor Starboard Friday pressured Yahoo to merge with AOL.Google Inc is expected to command more than a third of the world's $140 billion digital advertising spending this year, with No. 2 Facebook Inc grabbing about 8 percent. AOL's share is less than 1 percent and Yahoo's is 2.5 percent, both down from 2013 .Pairing up would make Yahoo and AOL a strong No. 3 player in the display advertising market, behind Google and Facebook, Pivotal Research Group analyst Brian Wieser said.
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