Facebook CEO Mark Zuckerberg delivers the keynote address at Facebook's f8 developers conference in San Francisco, California, April 30, 2014. REUTERS/Robert Galbraith
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Mark Zuckerberg is spending faster to chase opportunities in messaging and mobile advertising as sales growth slows at Facebook Inc.'s main social-networking service. The company said Wednesday that spending would jump 55 percent to 70 percent in 2015, narrower than the 50 percent to 75 percent range that it projected in October. That hit profit, with the California-based company reporting an operating margin of 29 percent, compared with 44 percent a year earlier.Facebook has paid billions to acquire companies including mobile-messaging service WhatsApp Inc. and virtual-reality company Oculus VR Inc. to attract users as Internet trends change rapidly, yet revenue from the two platforms remains negligible.Facebook's users totaled 1.39 billion at the end of the quarter, up 3 percent from 1.35 billion in the prior period.Revenue in the quarter was driven by mobile ads, which accounted for 69 percent of total sales, up from 66 percent in the third quarter.
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