FILE - Pedestrians cross the street in front of the Moscone Center, which is hosting the Apple Worldwide Developers Conference, in San Francisco.(AP/Jeff Chiu)
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In a keynote session, CEO Tim Cook and other executives are also expected to show off new features in Apple's operating software for iPhones, iPads and Macintosh computers, as well as tools for building new apps for the Apple Watch.Along with a new music service, industry experts had been expecting Apple to announce a new streaming-video package and upgrades for its Apple TV service.While Apple wouldn't comment last week, a person familiar with its plans said Apple has an ambitious goal to sign up 100 million subscribers for a new streaming service that will cost $10 a month and compete with other on-demand services such as Spotify and Rhapsody."They are very late to the game on streaming," said analyst Van Baker at the Gartner research firm. But he said Apple can still catch up by making it easy for iPhone owners to use the new service. Aside from music, analysts expect Apple will tout improvements to other services like Apple Pay and Siri, the voice-activated digital assistant for iPhones and iPads.
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