Shoppers ride the subway after early morning Black Friday shopping in New York November 27, 2015. REUTERS/Brendan McDermid
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Crowds were thin at U.S. stores and shopping malls in the early hours of Black Friday and on Thanksgiving evening as shoppers responded to early holiday discounts with caution and bad weather hurt turnout.Some said Friday morning that they had already shopped online or visited the mall the night before. That reflects the new normal of U.S. holiday shopping, where stores open up with deals Thanksgiving Thursday itself, rather than waiting until Black Friday.In an effort to attract the most eager holiday shoppers and fend off competition from Amazon.com Inc, U.S. retailers have increasingly extended their holiday deals by opening stores on the evening of Thanksgiving. Shoppers in the United States spent more than $1 billion online, 22-percent more than last year, between midnight and 5 p.m. ET Thursday, according to the Adobe Digital Index, which tracked 100 million visits to 4,500 U.S. retail sites.Many stores around the country were full Thanksgiving evening.
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