Google logo is seen on a wall at the entrance of the Google offices in Brussels on February 5, 2014. AFP PHOTO GEORGES GOBET
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Mobile Internet sites face a new threat as millions download ad-blockers to their phones and tablets, removing pesky adverts but potentially wiping out billions of dollars in advertising revenue. There were close to 200 million downloads of ad-blocking software by mid-2015, according to research firm PageFair, but only 1.6 percent of the blocking was done on mobile devices rather than computers. As a result, Google has been more reluctant to embrace ad-blocking apps, although some third-party developers are offering them for Google's Android mobiles, with one app boasting more than half a million downloads.Berrada's firm recently published a manifesto urging less-annoying ads: An end to pop-up videos that fill the whole screen and give users the option to skip ones they don't like.They are also appealing to users to recognize the importance of advertising in keeping the Internet free.
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