Customers enter the Apple store on 5th Avenue beneath an Apple logo in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar
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Apple has ramped up its hiring of artificial intelligence experts, recruiting from doctoral programs, posting dozens of job listings and greatly increasing the size of its AI staff, a review of hiring sites suggests and numerous sources confirm.That means Apple largely relies on analyzing the data on each user's iPhone rather than sending it to the cloud, where it can be studied alongside information from millions of others.As users increasingly demand phones that understand them and tailor services accordingly, Apple cannot afford to let the gap persist, experts say.Apple does not reveal the number of people working on its machine learning efforts.Siri enjoys some of Apple's most liberal privacy policies, holding onto user information for up to six months.Machine learning experts who want unfettered access to data tend to shy away from jobs at Apple, former employees say.
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