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Apple is working to make its iPhone and other gadgets smarter, responding to competitors' recent moves by building more artificial intelligence into its Siri digital assistant, photos, maps and other online services.The tech giant kicked off its annual software conference by announcing new software features for the Apple Watch and Apple TV, as well, while unveiling a new design for the Apple Music service. It's also extending Apple Pay to the web, so users can pay for purchases made on their Mac computers using the fingerprint authorization on their iPhone or Apple Watch. Experts say that can make it more difficult to analyze information and provide useful services, but Apple says its software can still be helpful.Perhaps more important, Apple is letting Siri work with applications made by other companies.Experts say the changes could make Siri more useful to consumers and help Apple learn more about its users. But it could diminish use of Apple's homegrown apps, such as Apple Music or Maps. Now, users might ask Siri to open a competitor like Spotify. Apple's AI improvements aren't restricted to Siri.
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