Fashion designer Victoria Beckham launched her first shop outside Britain in Hong Kong on March 18 as she seeks to tap the Asia market despite a downturn in luxury spending.
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Fashion designer Victoria Beckham launched her first shop outside Britain in Hong Kong Friday as she seeks to tap the Asia market despite a downturn in luxury spending.Beckham's store in Hong Kong's Landmark building lies at the heart of the upmarket Central district, a cluster of high-end brands and five-star hotels.Beckham's designs are already available in the region, which is the brand's fastest-growing market.Hong Kong is Beckham's first bricks and mortar store outside the U.K., designed by London-based architect Farshid Moussavi.Beckham, 41, opened her first shop in London's Mayfair in September 2014 .But despite Hong Kong shoppers' warm welcome, Beckham faces challenges after the city posted its worst retail sales decline in 13 years in 2015 .
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