The W Hotel, owned by Starwood Hotels & Resorts Worldwide, is now part of Marriott International.
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Several of the best-known names in travel are now united in one hotel company. Marriott International closed Friday morning on its $13 billion acquisition of Starwood Hotels & Resorts Worldwide, bringing together its Marriott, Courtyard and Ritz Carlton brands with Starwood's Sheraton, Westin, W and St. Regis properties.Marriott now eclipses Hilton Worldwide's 773,000 rooms and the 766,000 that are part of the Intercontinental Hotels Group family, according to STR, a firm that tracks hotel data.Starting Friday, members of Starwood and Marriott's two loyalty programs will be able to link their accounts together.Each Starwood point will be worth three Marriott Rewards points.Starwood put itself up for sale in April 2015 . To get Starwood, Marriott had to outbid China's Anbang Insurance Group. Marriott has thrived as an "asset light" company, owning a handful of hotels. Starwood has been selling off properties, while singing long-term management agreements for those same hotels. For now, Starwood and Marriott will keep separate loyalty programs.
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