This photo taken on August 3, 2017 shows a man walking past an Apple store in Beijing.
/ AFP / GREG BAKER
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AR's impact will be "big and profound", he said this week on a conference call with analysts, as Apple released its quarterly results.There has been a lot of marvelling recently about Apple after the strong sales figures it announced. But as the company navigates the 10-year anniversary of the launch of the first iPhone, Apple also faces another bout of speculation about where it goes from here. While Mr Daryanani believes Apple might reach that $1tn valuation off the back of increased iPhone profits alone, Mr White says it needs to look beyond the smartphone to new innovations.As it pours its resources into a wider range of core technologies, Apple's designers and engineers are content to wait for the right moment to launch a new product, rather than force it out to meet Wall Street's quarterly earnings schedule – but then move quickly when the moment arrives for Apple to make what it describes as a "meaningful contribution".For now, Apple's next big thing is still the iPhone.
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