A Heinz Ketchup bottle sits between a box of Kraft macaroni and cheese and a bottle of Kraft Original Barbecue Sauce on a grocery store shelf in New York City, New York, U.S. March 25, 2015. REUTERS/Brendan McDermid
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Kraft Heinz Co. made a $143 billion offer for Unilever in what would be the largest-ever takeover in the food or beverage industry, opening a campaign to create a consumer-goods giant with household names from Dove soap to Heinz ketchup.Under U.K. takeover rules, Kraft Heinz has a month to make a firm bid – or else it would have to walk away for six months.Kraft Heinz itself was forged in a $55 billion combination orchestrated by Warren Buffett's Berkshire Hathaway Inc. and Brazilian investment firm 3G Capital, which had teamed up two years earlier on a buyout of H.J. Heinz.Putting together Kraft Heinz and Unilever would create a company with combined sales of $84.8 billion last year.Analysts at Jefferies & Co. suggested in a note that since Kraft Heinz has no non-food businesses, it may make an offer Unilever's food interests and leaving a household and consumer-goods company.
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