The logo of car-sharing service app Uber on a smartphone over a reserved lane for taxis in a street is seen in this photo illustration taken in Madrid on December 10, 2014. REUTERS/Sergio Perez
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Accusations of sexism, cut-throat management, and a toxic work environment have Uber trying to pull its image out of a skid as competition revs in the on-demand ride market.Susan Fowler, an engineer who worked at Uber until the end of last year, said in a blog post that her manager made sexual advances shortly after she joined the company.Fowler told of later meeting other women engineers at the company who said they had experienced similar harassment, including inappropriate behavior from the same manager she had reported.Men engineers were gifted leather jackets, while women were left out, she noted.The race to develop self-driving vehicles took a turn Thursday when Google's parent company Alphabet filed a lawsuit against Uber, accusing it of using stolen technology.In the eyes of consumers, Uber's controversies pack together into "a snowball of trouble rolling down the hill getting bigger and bigger," brand management specialists Bruce Turkel said.Once people switch to a new ride-hailing app, they are likely to stick with it and forget about using Uber, according to analysts.
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