In this image taken on Monday, Feb. 27, 2017, Starbucks CEO Howard Schultz stands at the Princi bakery, in Milan, Italy. (AP Photo/Luca Bruno)
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Starbucks CEO Howard Schultz's vision for the chain was largely inspired by the coffee bars he saw on his first trip to Milan more than three decades ago.This sort of humanity attracted Schultz's admiration on his first Milan visit. His response is to position the first Starbucks in Italy as a premium operation.Besides mainstay espresso drinks, Schultz hopes customers will be attracted by specialized brewing techniques developed by Starbucks that are not typical in Italy.Starbucks says it hasn't yet determined its prices.It is hard to gauge how many in Italy might share Kung's wariness.Younger Italians may be more disposed toward embracing Starbucks as a place to hang out. Twenty-year-old Giulia Rizzi said she is excited for the opening and has no doubt her peers will frequent Starbucks in Italy.After the Roastery, Starbucks plans to open other locations in Milan, a combination of traditional stores and Reserve stores, which are essentially smaller Roasteries, before it looks at other Italian cities.So far, Starbucks' plans aren't worrying the folks at one typical Milanese coffee bar, the Giacomo Caffe with its wooden bar, round tables and straight-back chairs located in the Palazzo Reale beside Piazza Duomo, not far from the new Starbucks location.
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