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LVMH wants to sell smartwatches to well-off fashionistas, introducing a techy timepiece under its Louis Vuitton suitcase brand that opens a higher-end front in the luxury conglomerate's fightback against Apple Inc. Louis Vuitton's Tambour Horizon starts at $2,450, about eight times the price of an entry-level Apple Watch and significantly more than many other connected devices from European watch and fashion brands, as well as more pedestrian gadgets from Samsung Electronics Co.Louis Vuitton introduced 800 euro ($912) iPhone cases inspired by its monogrammed trunks last fall.Swatch Group, whose brands run the gamut from inexpensive pieces to six-figure Breguets, is developing an alternative to the Apple and Google operating systems for a planned Tissot smartwatch whose launch has been delayed.Louis Vuitton is relying on Android, as well as technology from Qualcomm Inc.Louis Vuitton is targeting well-to-do travelers with the new watch, which will offer flight information and city guides for seven destinations, the company said in a statement.
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