A screengrab from the API’s commercial proclaims, “Oil explores space” – an attempt to link the industry to high-tech endeavors.
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"This ain't your daddy's oil," the commercial proclaims, cutting to shots of spray paint being made and a wall covered in fanciful graffiti.Oil, in short, is cool, the industry's branding brain trust has declared.Unemployment is at a 16-year low and talented engineering graduates are flocking to Silicon Valley for internships and first jobs that pay more than the median national wage.The consulting firm found 14 percent of millennials would reject a career in oil because of the industry's image.Part of the issue, EY found, was a disconnect between what millennials want from a job and what oil executives think they want – and it has nothing to do with the environment. Asked what they prioritize in a job, 56 percent of millennials said salary, followed closely by work-life balance, job stability, and job happiness. Durbin, and oil companies in general, may be happy with just letting people know there are jobs to be had, even if the campaign invites abuse from some young people who see fossil fuels as a blight.
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