A staff member makes a pizza at a Domino's Pizza restaurant in Moscow, Russia, July 14, 2017. REUTERS/Sergei Karpukhin
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Global pizza brands Domino's and Papa John's are preparing an assault on Russia's provinces, betting they can turn a profit far from Moscow as online card payments become more widespread and consumers get to know foreign brands better.Domino's was Russia's third-largest pizza chain last year yet its share of the fragmented market stood at less than 2 percent, according to Euromonitor International.For now, the company is using part of the 148 million pounds ($192 million) it raised listing shares in London in June to add 40 outlets this year, venturing as far as Krasnodar, 1,200 kilometers south of Moscow.Wynne said Papa John's Russia had imported 90 percent of products before the 2014 food ban came in but had replaced all its suppliers within six months.
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