Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
Quarterly results from Alphabet Inc. and Facebook Inc. provided fresh evidence this week that the digital advertising market is effectively a duopoly, a dynamic with deep implications for two of Silicon Valley's titans.Alphabet, the owner of Google and YouTube, and Facebook, the world's largest social network, each produced billions in profits during the most recent quarter and enjoyed steep revenue increases, while smaller rivals such as Snap Inc. and Twitter Inc. struggle to maintain growth and reduce losses.In the U.S. market, no other digital ad platform has market share above 5 percent.In the past, the company has rejected the idea that it is part of a duopoly, saying that it competes against more than just digital platforms and has less than 5 percent of the overall advertising market.Video is one market that Facebook and Google both view as a crucial new frontier. Facebook and Google are not under U.S. antitrust investigation.
FOLLOW THIS ARTICLE