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A broad coalition of advertising trade groups, ad buyers and sellers from Western Europe and the United States have urged the industry to stop using annoying online marketing formats that have fueled the rapid rise of ad-blockers. The types of ads the coalition has identified as falling below standard include pop-up advertisements, auto-play video ads with sound, flashing animated ads and full-screen ads that mask underlying content from readers or viewers.The explosion of ad-blocking tools has launched a prolonged debate within the advertising industry over whether to rein in abusive ad practices or simply freeze out consumers who use ad blockers and still expect access to premium content.
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