The logo of messaging app Snapchat is seen at a booth at TechFair LA, a technology job fair, in Los Angeles, California, U.S., January 26, 2017. REUTERS/Lucy Nicholson
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Instagram and Snapchat, for example, have more young users.Facebook is the most widely used social media service, with a 2016 study by the Pew Research Center finding that nearly 80 percent of adults who use the internet are on Facebook. Thirty-two percent use Instagram, 31 percent are Pinterest users, 29 percent are on LinkedIn and 24 percent use Twitter.The differences among the services go into an owner's social media strategy. Facebook posts are available for years, while some Instagram posts disappear after 24 hours. Jon Leonoudakis uses four different platforms as he advertises "The Sweet Spot," a streaming series about baseball. He uses Facebook because of its 234 million users in the U.S. and Canada, Twitter because he can do quick tweets aimed at people who are baseball fans and Instagram because it has more younger users. MemberSuite, which makes software for organizations like trade and industry groups, posts on Facebook, Twitter and LinkedIn although social media doesn't necessarily help it get new customers, CEO Andrew Ryan says.
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