Customers push their shopping carts after making a purchase during the Black Friday sales event on Thanksgiving Day at Target in Chicago, Illinois, U.S. November 23, 2017. REUTERS/Kamil Krzaczynski
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Turnout at U.S. retailers was relatively subdued on Black Friday, with many shoppers flocking to stores to eye items in person and enjoy the festive atmosphere while waiting to do their actual bargain hunting online.JC Penney Co. climbed 1.8 percent, while Target Corp and Walmart Inc. edged higher.More people picked up deals online and the traditional rush was split by stores opening the night before.Enticing shoppers with Black Friday deals is especially important for brick-and-mortar retailers given the continued switch to online shopping, led by Amazon.com Inc., which has forced chains such as Toys R Us, apparel retailers True Religion, The Limited, Rue 21 and off-price retailer Payless Shoe Source to file for bankruptcy this year.Walmart, Target, Macy's, JC Penney and other retailers opened their stores Thursday evening and most have been offering extended deals online starting as early as October.A Macy's employee at the mall said it was less busy Friday because the store had been open, and packed, Thursday.U.S. shoppers had spent more than $1.52 billion online by Thanksgiving evening, a 16.8 percent year-on-year increase in online spending, by 5 p.m. (2200 GMT) on Thanksgiving, according to Adobe Analytics, which tracked 80 percent of online transactions at the top 100 U.S. retailers.
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