Jeff Williams, Apple COO, speaks as product images are shown behind him during a launch event in Cupertino, California, U.S. September 12, 2017. REUTERS/Stephen Lam
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Apple Inc Chief Executive Tim Cook took the stage at the Steve Jobs Auditorium on the new Apple campus Tuesday for the company's biggest product launch in years, which was expected to include a completely redesigned top-of-the-line iPhone.Cook opened the event, where the company is also expected to roll out two other new phones, an upgrade to the Apple Watch and a higher-definition Apple TV, with a tribute Jobs, who died in 2011 .The new products and the holiday shopping season that follows are the most important for Apple in years.Apple hopes the new high-end phone, expected to be called the iPhone X, will silence critics who say the company has lost its innovation edge.Lastly, Apple is expected to announce a new version of the Apple Watch.Apple does not say how many Apple Watches it sells.
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