In this file photo taken on June 24, 2018 the official Adidas Telstar World Cup football is pictured prior to a press conference in Kaliningrad during the Russia 2018 World Cup football tournament. (AFP / Ozan KOSE)
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German sporting goods firm Adidas on Thursday said the World Cup in Russia and strong e-commerce sales lifted net profit in the second quarter, keeping the company on track to meet its 2018 goals.Net profit at the Bavaria-based company more than doubled to 396 million euros ($459 million) between April and June, up from 158 million the previous year.Sales at the group's struggling US sports brand Reebok fell three percent to 387 million euros, despite a major overhaul.Adidas also said it had incurred a one-off charge related to Reebok, after German financial regulators forced the group to make accounting changes to its 2016 financial statement over the value of the Reebok trademark.Investors were impressed with Adidas' performance, sending shares soaring 7.5 percent to 204.80 euros by 1030 GMT in Frankfurt, against a DAX blue-chip index up 0.4 percent.
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