Sales of Apple’s iPhones have not lived up to forecasts. (AP Photo/Richard Drew, File)
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Apple is making more money than ever, but it still doesn't seem to be enough to keep everyone happy.Apple expected buyers to embrace the iPhone X as a revolutionary device worth its $1,000 price, but it's still not clear how many people are willing to ante up, especially with other recently released models selling for $200 to $300 less.Apple sold 77.3 million iPhones in the quarter, about 1 million fewer than at the same time in the previous year, which included an additional week because of a quirk in the calendar. Despite the smaller window of time, analysts had predicted Apple would sell 80 million iPhones in the past quarter, according to financial research company FactSet.The iPhone X is unlike any other iPhone in the decade-long history of Apple's best-selling product line.Apple sold its iPhones for an average of $796 during the past quarter, a roughly $100 increase from the previous year.
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