The Daimler system “narrows the gap with tech,” Ramsey said. REUTERS/Cris Toala Olivares
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Daimler's new Mercedes A-Class, unveiled Friday, includes the German automaker's own machine-learning and voice recognition technology in one of the industry's boldest attempts so far to take on Silicon Valley's finest. The Mercedes "MBUX" dashboard system to be rolled out across the lineup is about as capable at understanding what you say – and more importantly what you mean – as Amazon's Alexa, Apple's Siri or Alphabet's Google Assistant.Daimler hopes that customers already used to voice assistants won't miss Siri or Alexa when they climb aboard and must remember to preface requests with "hey Mercedes" instead.Apple's CarPlay mirroring service includes Siri and is now available on more than 200 vehicle models, while a three-year effort by Amazon has placed Alexa in Ford and Toyota cars.The growing interest among suppliers, as well as Nuance's embedded software technology, may open the way for other carmakers to follow Daimler's lead, Gartner's Ramsey predicted.
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