Summary
Amazon's assault on the retail industry has brought misery to traditional retailers without a strong web presence.
The world's dominant online retailer Amazon, whose shares have soared 73 percent in the last year, is outside the remit of most European investors because it is U.S. listed, so they have had to look for other ways of buying into the trend.
The company has long been targeted by short-sellers betting its share price will fall, but recently it has signed tie-ups with food retailers Casino and Sobeys, and its shares have more than doubled since November.
Martin Todd, a fund manager at Hermes Investment Management, owns shares in Kion as well as DS Smith, a cardboard-box-maker that supplies Amazon as well as a number of other online retailers.
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