WWF International, Sukhdev said, is a powerful platform for nudging business in the right direction. AFP / JOHAN ORDONEZ
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A generation ago, the idea of a veteran international banker leading a global organization charged with saving the planet's dwindling and besieged wildlife would have seemed far-fetched.Up to now, Sukhdev acknowledges, that direction has mostly taken us down the road to environmental ruin.Our species is emptying the sea of fish, disgorging 40 billion tons of planet-warming CO2 into the atmosphere each year, and relentlessly polluting soil, sea and air.When it comes to wildlife, humanity's appetites and expanding footprint have triggered the first mass extinction event since a giant meteorite wiped out terrestrial dinosaurs more than 65 million years ago.WWF International, he said, is a powerful platform for nudging business in the right direction.Scientists estimate that humanity uses nearly twice as much of this "natural capital" as can be replenished by Earth each year, creating an ever deeper "ecological debt".During its first four decades, the WWF raised money and worked with governments in Latin America and Africa to create and expand wildlife refuges.
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