Zuckerberg warned investors that the changes will see time spent on the platform fall. REUTERS/Stephen Lam
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A "Facebook friend" has come to mean someone distant from your life, who does not know your innermost feelings.Mr Zuckerberg warned investors that the changes – which he says are the first step to making the time users spend on Facebook "more valuable" – will see time spent on the platform fall.Shares in Facebook fell 4.5 per cent on Friday.Mr Kirkpatrick adds that for Mr Zuckerberg it is "deeply galling" to think that Facebook is having a negative effect on users.Data from Nielsen's digital content ratings suggest Facebook users may already have been reducing the amount of time they spend on the platform by 5-7 per cent last August and September.Analysts at Barclays estimated the shift could result in low single-digit reductions in its forecast for 39 per cent revenue growth year on year – if people spend less time on the social network, there will be less opportunity for the company to serve them advertisements.They added that there were many other places Facebook could place ads, including its photo-sharing platform Instagram and Facebook Messenger, its messaging app. While Facebook's business may weather the change, many publishers are concerned that their revenues and profits have become too dependent on the social network. For users, the changes may mean that Facebook becomes more like a gathering of friends and family.
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