Peugeot, among other companies, said its pricing strategies for spare parts were legal and did not take advantage of car owners.
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
Carmakers including Renault, Jaguar Land Rover and Peugeot have boosted revenues by over $1 billion in the past decade by using sophisticated pricing software, according to sales presentations prepared by the software vendor, Accenture, and other documents filed in a court case. The software works, Accenture told prospective clients, by identifying which spare parts in a manufacturer's range customers would be content to pay more for, how much to raise prices by and which prices should not be hiked.Jaguar Land Rover acknowledged still using the Partneo software but Reuters was unable to determine which other carmakers, if any, currently use it.Renault said it was unaware of any of its nonpublic pricing information being shared with other carmakers.In a 2013 presentation to BMW, Accenture claimed its software had, on average, allowed clients to increase parts prices by 15 percent.In one presentation to Mitsubishi, it suggested the Japanese carmaker lift the price of a silvery model badge from 14.42 euros to 87.49 euros, an increase of 507 percent.Accenture declined to comment on whether the software still operated in this way.
FOLLOW THIS ARTICLE