The skimpily clad women of past years will be far less prevalent at the the 2018 edition of the Geneva car show. AFP PHOTO / SEBASTIEN FEVAL
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A year ago, two blondes in skintight silver mini dresses and stiletto heels were stationed at Ssangyong Motor Co.'s display at the Geneva car show. When the annual event reopens Tuesday, the South Korean manufacturer's "booth babes" – as they are known in the industry – will be gone, replaced by male and female models dressed in sportswear to promote its line up of pickups and cars.Larger automakers including Toyota Motor Corp. and Nissan Motor Co. have also said they will cut back on the coquetry in Geneva, marking a potential sea change for an industry that has long pandered to male customers by using attractive women to sell cars.Lamborghini, meanwhile, said it quit draping women around its Huracans about two years ago and is training male and female hosts to explain the cars' features at this year's Geneva event.
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