The Lexus Sport Yacht concept revealed in Miami in Jan. 2017. (Lexus)
Your feedback is important to us!
We invite all our readers to share with us their views and comments about this article.
Disclaimer: Comments submitted by third parties on this site are the sole responsibility of the individual(s) whose content is submitted. The Daily Star accepts no responsibility for the content of comment(s), including, without limitation, any error, omission or inaccuracy therein. Please note that your email address will NOT appear on the site.
Alert: If you are facing problems with posting comments, please note that you must verify your email with Disqus prior to posting a comment. follow this link to make sure your account meets the requirements. (http://bit.ly/vDisqus)
Lexus thinks it finally has a way to catch up with Mercedes in luxury-car sales: go into the high-end boat business.Lexus hasn't held the lead in high-end U.S. car sales for almost a decade.An image makeover at Lexus is probably in order. Since it ended an 11-year run as the U.S.'s top-selling luxury car brand in 2010, it's been outpaced by BMW AG and Daimler AG's Mercedes-Benz, which has been faster to shift toward the sports-utility vehicles that Americans love. In 2017, U.S. sales of Lexus sedans dropped by a quarter and the Japanese brand sold about 10 percent fewer vehicles than market-leader Mercedes.Lexus isn't the only carmaker dipping its toe in the water – Mercedes in 2016 started selling its own limited-edition yacht and BMW has been playing with concept crafts since at least 2011 – but the Japanese luxury brand is the only one that's committed to mass production.
FOLLOW THIS ARTICLE